Predictive Routing Value (PRV) refers to the process of using known historical behavior of each customer as it relates to each vendor and then using that scoring system to determine the optimal routing order.
PRV scoring is made up of three primary components; ASR, ACD, and PPM.
The score range is 0 to 100.0 is the worst, and 100 is the best.
This value is recalculated throughout the day based on traffic for the present day.
During a call attempt, the platform uses the PRV score for each vendor in route for a particular customer. The platform routes according to the highest score per vendor, which results in the best overall network performance. Improved network performance ultimately leads to improved profit.
Example
Customer A has five vendors, including you. You share two of the same vendors as Customer A. This is referred to as Vendor Overlap. Since Customer A is already sending to the two overlapped vendors, having them en route will result in low ASR on those vendors. Since ASR is a key component of the PRV score, the two overlapped vendors will have a low PRV Score for Customer A, resulting in them being at the bottom of the routing order.
This low rank prevents the platform from routing Customer A's attempts to vendors it knows won't result in profit, leaving that vendor capacity open for other customers to use it profitably.